What does your brand stand for? Who are its advocates? Where do they go to engage? Using research and experience to identify powerful insights, we’ve helped consumer brands, hospitals, colleges and service firms capitalize on their brand equity. Here are some of the brands we’ve worked with:
Your best prospects are the ones who come looking for you. Drawn by a useful blog. Attracted by whitepapers with killer statistics. Finding a funny video. Buying a book you “authored.” Content is catnip to a customer, which is what we produce, optimize, and then publish in the right places. They’re all part of our in-bound marketing services, which put valuable content where your prospects will find it on Google and Bing. Then we help you maintain the relationship through email and nurturing programs.
Yes, we develop, write and place stories for our clients. Yes, we write and distribute press releases and via all media.
Yes, we handle social media and viral content for our clients.
But have you seen your customer’s journey? (If not, call us and we’ll develop a map for you.) You don’t always know where they’ll find you, or when they’ll decide to make contact. Everything is connected. Which is why we’re integrators.
We make sure your PR and social media work in tandem the rest of your marketing. Aligning with your brand’s equity and business strategy with your online presence. We help brands become famous and manage their identity though PR in social, digital and traditional media outlets.
What were most Americans doing in December of 2013, aside from holiday shopping? Watching a staggering number of online videos. According to comScore, viewership jumped to almost 52.4 billion, exceeding 50 billion for the first time. If you’re a marketer, the news gets even better.
Marketing Charts reported that for the month “total video ad views on desktops and laptops reached more than 35.2 billion, an astonishing 32% increase from the prior month (26.8 billion).” But no one needed to tell us. We’ve been producing video for years for the 76ers, Fleischmann’s Corn Syrup, Hollywood Casino and numerous colleges and hospitals. We create, shoot and optimize short and long-form video.
Alan began his career as an advertising copywriter. Which often meant his job, and then the job of his team, was to transform complicated or dull text into sparkling, conversational language. To turn strategy into poetry.
The agency’s writing success has attracted another clientele: people who need ghostwriters, script-doctors or co-authors. A recent book, HeadTrash, might have been a dull business tome. Instead, it earned such good reviews in Publishers Weekly, and did so well in sales, it earned a sequel.
Also, Alan’s memoir, Boarding School Bastard, was just picked up by online publisher Vook/Byliner, and will soon be available on Amazon, Apple Books and numerous online venues. He and his staff have written essays for newspapers, magazines and websites, and have ghostwritten blogs, books, white papers and editorials on behalf of our clients. If you’re not a writer but need to look like one, call us.
Who’s your chief marketing officer? It’s your consumer — the remote control queen, trackpad jockey, mobile maven. Entertain and inform her, or you’re toast. Built on strategy guided by research, we conceive and produce TV spots that are dramatic, funny and instructive. We’ve done it for McDonald’s, Jefferson Hospital, Lavazza, Special K and the 76ers. Like this one, that refreshed a known franchise, while generating qualified leads and closes. Engagement! Aloha!
Think email is dead and dull? Here are some stats to stir your blood.
For every $1 spent on email marketing, the average return is $44.25. (Source: emailexpert)
Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (Source: McKinsey & Company)
48% of consumers say that they prefer to communicate with brands via email. (Source: Direct Marketing News)
To what can we attribute those numbers? Email lives in prime real estate, your in-box. But success is not guaranteed. People don’t read email. They scan it, graze it, or ignore it. The average time spent reading an email? Four seconds, says Marketing Sherapa.
We, however, are masters of email, having done programs for clients large and small. Our services include:
Cool is not the exception. It’s the norm. We live in a digital world, after all. Consumers expect to connect with brands in ways that fascinate and delight them. So our team and allies deliver websites, apps and digital solutions that solve marketing problems while creating rich brand experiences. That’s where engagement becomes loyalty. Our services include:
Our research helped a leading technology company identify and successfully launch a suite of new services. We’ve also delivered insights that led to new marketing strategies and products for numerous consumer brands including Splenda, Dial and Johnson & Johnson. At the start of a marketing campaign or as an individual assignment, research that informs strategy is an important part of what we do. Know before you go.
“I’ve had the good fortune of working with Alan and his team in a variety of roles, including as a research and strategy partner. I consider him to be one of the smartest and most innovative marketing and advertising pros I know.”
David Peltz, Former Director of Marketing, Frontline Technologies