This campaign has a fan club, understandably. Proving that good
research makes great advertising. In focus groups, Sixers fans
told us they wanted more that just the score. They wanted to
know more about their favorite players.
Spotlighting the different personalities of Hersey, Rick and
Charles, our campaign drove season ticket sales to the highest
levels they had ever been. And established a new way of marketing
a pro sports team, using post-season ads and 10-second direct
response TV.
