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Exactly what compels someone to wear a company's logo on his
shirt?
Or on his arm?
Why do you drive out of your way for one product over another?
Pay a premium for a particular pair of sneakers?
The Answer? Branding. Advertising that expresses a company's
values in words and images words so engaging, customers light
up at the sight of your name. And line up for your products
at the sound of a cash register.
That's what we mean when we ask, “What's
the Big Idea?” What will make you special
in your market? And how do you get there?
The boxes to the left answer those questions, with Big Ideas
that built businesses. Check them out and let us know what you
think. |
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