This ad campaign doubled overall applications and increased
nursing enrollment by 320%. No small feat as Jefferson College
of Health Professions was undervalued by prospective students,
who were unaware of the national treasure in their own backyard.
The solution: we positioned them where they belonged: Jefferson
College of Health Professions. The highest degree of healthcare
education. Then demonstrated the benefit - immediate job placement
- in a traffic-stopping outdoor and radio campaign.
