When the City of Philadelphia wanted to encourage litter prevention
and increase recycling, we gave them something to sing about.
We reproduced “Yes We Can Can,” the eminently sing-able
Pointer Sisters smash, as one funky PSA.
Within days, the anti-litter anthem caught on, and things around
Philly started picking up. Listen to the radio spot and just
try not to dance. Or clean your desk.
