In a state with hundreds of colleges, Peirce was small man on
campus. A commuter school with issues - image, positioning,
and visibility.
We rebranded Peirce as the Anti-Liberal Arts College. Positioning
their business curriculum as “a degree you can work with.”
Which inspired the only ad campaign ever to successfully use
a yak to promote a college. And set school records for enrollment,
info inquiries, and awareness.
