The Coalition of National Cancer Cooperative Groups needed a highly effective marketing vehicle to generate excitement and awareness for its upcoming national PBS special. The answer was a corporate microsite that incorporated branded design elements and moving video clips from the program. In addition, its dynamic structure allowed for quick editing by staff to update text and images in the weeks following the broadcast.
The Coalition of National Cancer Cooperative Groups needed a highly effective marketing vehicle to generate excitement and awareness for its upcoming national PBS special. The answer was a corporate microsite that incorporated branded design elements and moving video clips from the program. In addition, its dynamic structure allowed for quick editing by staff to update text and images in the weeks following the broadcast.