Kellogg’s
wanted to reach its burgeoning Spanish-speaking audience, and
add names to its mail and email database. This interactive television
presence, developed for Web TV, included chances to enter a
sweepstakes game and receive a coupon or T-shirt. Everyone who
“entered” won, including Kellogg’s, who got
lots of names for its data-list.
Kellogg’s
wanted to reach its burgeoning Spanish-speaking audience, and
add names to its mail and email database. This interactive television
presence, developed for Web TV, included chances to enter a
sweepstakes game and receive a coupon or T-shirt. Everyone who
“entered” won, including Kellogg’s, who got
lots of names for its data-list.