|
|
 |
 What
do women love more than chocolate? Chocolate that’s
good for you. Which made Viactiv one of the best-selling calcium
supplements, and gave the brand mega equity.
Where to invest that equity was the next question.
Participating in ideation, innovation and developing product
concepts, Sharavsky Communications helped the Viactiv team identify
the next Big Thing -- Multi-Vitamin Chews. We helped McNeil
define and refine the product before launching it. And cultivated
a pipeline of new products ideas to come. Nutritious and delicious.
|
| |
|
|
|
