Why brands still come up short with millennial women

A story we placed for Harmelin Media in international ad mag, Campaign.

MillennialWoman-Campaign

Women expect a lot from their brand relationships, and millennials expect even more.

That’s the conclusion of a recent study by Harmelin Media and Womenkind (a marketing and communications company that helps brands strengthen their relationships with women). It found that millennial women — those born between 1980 and 1995 — are far more demanding in their relationships with brands than previous generations.<–more–>

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Liz Dow, CEO, LEADERSHIP Philadelphia

"Creative and empathetic, Alan is an exceptional communicator. He understands how to engage people and connect on a personnel level. The skills that make him successful in business allow him to be a contributor to the city's non profit community."

Amy Burke, Marketing Director, Penn Liberty Bank

"Alan and his team have been instrumental in contributing to the success of our bi-annual events with their production of the event videos. We have asked Alan to provide his services continuously since the first event in 2005. The quality of his work is exceptional."

Tish Squillaro, President & CEO, Candor Consulting

"Alan and his team deliver. Our company uses Sharavsky Communications for a wide range of content development projects – promotional materials, brand consulting and public relations campaigns. Whatever we’ve asked of them, they’ve met or exceeded our expectations. We work with them regularly, and I’m glad to recommend them to anyone who wants a smart team of nice people to work with."

Yashima White AziLove, VP Marketing, Mercy Health (former),

"Alan is a delight to work with! Engaging, creative and clearly well-informed in the healthcare industry. He and his team exceeded expectations. They did work ranging from project management and scheduling of a 50+ person shoot, to ad campaigns and media placement. Always timely. Always accessible. Always solid work!"

David Peltz, Marketing Director Frontline Technologies (former)

"I’ve had the good fortune of working with Alan repeatedly over the years in a variety of roles.  I consider him to be one of the smartest, most creative marketing, advertising and content development pros I know. I’d work with Alan again in a heartbeat, and would recommend that anyone else who wants original thinking and results do the same."