Alyssa Frank was a model student who became a role model. Her majors included business administration and accounting – with a concentration in finance. No wonder she was recruited and then hired by the Defense Department Audit Agency before she graduated. Our strategy was to develop a series of success stories, told by the grateful grads themselves in engaging, quickly consumed videos. That resulted in a significant bump in student inquires, who then came to campus pre-sold on Gwynedd.