To reach a new audience, Tylenol wanted to reintroduce its benefits to key influencers — doctors. A group impossible to reach due to gate-keeping office managers. So we slipped one past them.
We created a series of entertaining postcards sent by a “patient” while visiting Europe. Engaging and informative, the postcards were then passed on to the physicians. Who then referred Tylenol to our ultimate target audience, seniors with joint pain. Looking to generate leads now while strengthening your brand? Let’s talk.