Trust me on this: You need a blog. A thoughtful, well-written, engaging blog. Or maybe what you really need is a professional blogger who can write one for you. Because blog content that informs and appeals to your target audience is proven prospect catnip.
A great blog is gold. Here’s why.
It’s hard to count all the positive things a good blog can do. Just for starters, great blogs…
• Engage your prospects, connecting your business to your potential customers
• Increase traffic to your website and social media
• Make you an authority, a subject matter expert in your field, with useful content. And Google just loves authorities, and ranks them accordingly in their SERPs (Search Engine Page Results).
• Generate leads, encouraging readers to become part of your email database
• Build your brand by telling your story and sharing your business’s values and benefits