Well-written content boosts credibility and gives your prospects something to refer to or share later.
Welcome to the Download Economy. Oh, you know what I’m talking about — that freebie eBook, white paper, brochure, or study you downloaded because it provided valuable insights or statistics. You have a dozen of them in your computer right now.
And in return, you gave the company behind that content your email address, your phone number, your title, and other valuable information they now use to stay in touch and “nurture” you. And offer more stuff.
So, where does all that content come from? Who writes all those books and white papers and position papers for senior executives too busy or writing-challenged to do it themselves?
I do (he said, taking a modest bow). And I can help you do it as well.