If you’re reading this and you think you need a technical writer, I’m your biggest fan. Seriously, I’m in awe of software designers, app builders, scientists, doctors, and researchers — anyone who can be called a technician, engineer or — no offense meant — a geek.
Why? Because you’re far smarter than I’ll ever be, in areas that fascinate me.
Which is ideal when you’re building and managing the sophisticated software, systems, or healthcare technology that keep our digital world humming or healthy. Not so good, however, when you’re trying to explain it to promote your company, even to the other brilliant people in your industry.
Complicated, dull content is the kiss of death for engagement. Even worse for lead conversion. No one ever said, “Confuse and bore me and I’ll buy whatever you’re selling.” That’s why you need someone like me.