I’ve been fortunate. I’ve worked with so many great people at so many great companies. Mega brands you’ll recognize instantly, and small businesses and startups around the country you may not know. CPG. B2B. Technology services. TV shows. Small medical practices. Software innovators. I’ve written their website copy and blogs, conceived their ad campaigns, and edited books and white papers. I can go on, but my point is simple: Whatever your category, content or media — I’ve probably been there. A few times.
With clients like Ebay, Gannett, and Duane Morris, management consultants Tish Squillaro and Tim Thomas had thriving businesses. But they realized they could translate their knowledge into another business. So, they hired me to co-author a book entitled “HeadTrash.” The content became fuel for blog posts, PR, their website, and webinars. Setting the stage for – you guessed it – the next HeadTrash book, and HeadTrash HR consulting. And that, ladies and gentlemen, is one example of how we do content marketing.
Scaled Agile, Inc. is an international training company that helps businesses incorporate lean and agile software engineering practices. They hired me to edit their most recent books to make them more readable and engaging. I’ve also edited numerous white papers and articles for their website. In other words, I’m the tech copy editor who makes their copy less tekkie and more human.